Natural afro

Here at Iles Formula we are devoted to natural hair and our range of products are formulated from natural ingredients carefully handpicked by our co-founder and celebrity hairstylist Wendy Iles. Natural hair afro The good news is that growing natural doesn't have to be hard, frustrating or any of those things. In fact, it can be so easy that you will wonder what the fuss was ever about...

The Afro Hair & Skin Co. is a luxury UK based brand that launched just 2 months ago in June. The 35-year-old founder, Ibi Meier-Oruitemeka came up with the idea in 2011 simply out of frustration. Upon making healthier lifestyle choices, the lack of high quality green beauty options available and especially ones that meet the specific needs of women of color became noticeably disheartening. After guided research and unwavering passion, the brand was created with 3 astounding “high performing natural, powerful and effective beauty products made with love”, specifically for the needs of woman of color. He started this photo series last September Yes, natural hair is not the easiest thing to have! But women all over the world have embraced their rich manes and created astonishing hairstyles. Whether it’s long or short natural hair, the opportunities of having a perfect style are encouraging. Braids, twists, razor designs, colored curls – all these fit perfectly.